{"id":11580,"date":"2026-02-25T10:00:43","date_gmt":"2026-02-25T15:00:43","guid":{"rendered":"https:\/\/uniteustailstg.wpengine.com\/?p=11580"},"modified":"2026-02-25T12:50:53","modified_gmt":"2026-02-25T17:50:53","slug":"how-the-georgia-department-of-veterans-service-strengthened-statewide-care-coordination-and-proactively-reached-1200-veterans","status":"publish","type":"post","link":"https:\/\/uniteus.com\/case-study\/georgia-department-of-veterans-service\/","title":{"rendered":"How the Georgia Department of Veterans Service Used Data-Driven Outreach to Target 5,000 Veterans in Need"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-11620\" src=\"https:\/\/uniteus.com\/wp-content\/uploads\/2026\/01\/images-4.png\" alt=\"\" width=\"175\" height=\"99\" \/>The <a href=\"https:\/\/veterans.georgia.gov\/\" target=\"_blank\" rel=\"noopener\">Georgia Department of Veterans Service (GDVS)<\/a> serves more than 700,000 Veterans and their families, helping them navigate benefits, healthcare, employment, and essential resources. By partnering with Unite Us, GDVS modernized its outreach and care coordination model through predictive analytics, proactive engagement, and a closed-loop referral network. This transformation enables Veterans to receive timely, high-quality support, preventing crises, reducing barriers, restoring trust, and improving whole-person outcomes across the state.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Georgia Department of Veterans Service (GDVS) serves more than 700,000 Veterans and their families, helping them navigate benefits, healthcare, employment, and essential resources. By partnering with Unite Us, GDVS modernized its outreach and care coordination model through predictive analytics, proactive engagement, and a closed-loop referral network. This transformation enables Veterans to receive timely, high-quality&#8230;<\/p>\n","protected":false},"author":5,"featured_media":11690,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[108],"states":[32],"topic":[84,152,90],"industry":[97],"series_name":[],"class_list":["post-11580","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","states-georgia","topic-data","topic-predictive-analytics","topic-veterans","industry-all"],"acf":{"layout":"report","gated_page":{"":null,"title":"","featured_image":null,"description":"","form_title":"Fill out the form to download the white paper.","code_editor":"","title_2":"","description_2":"","embeds":null,"display_cta_button":true,"button_text":"Download the White Paper"},"columns":null,"download_page":{"document":""},"reports_component":{"components":[{"acf_fc_layout":"buttons","_acfe_flexible_layout_title":null,"_acfe_flexible_toggle":null,"action_buttons":[{"name":"Read the Case Study","style":"button-solid","link_type":"external","page_link":null,"link":"#background","icon":"down-caret","is_blank":false,"background_color":"","text_color":"","background_color_hover":"","text_color_hover":""}]},{"acf_fc_layout":"key_takeaways","_acfe_flexible_layout_title":null,"_acfe_flexible_toggle":null,"id":"","menu_label":"","header":"<h2>Key Takeaways<\/h2>\r\n<h3>In this case study, you\u2019ll learn how:<\/h3>\r\n<img class=\"alignleft wp-image-11240\" src=\"https:\/\/uniteus.com\/wp-content\/uploads\/2026\/01\/Rural.png\" alt=\"\" width=\"50\" height=\"49\" \/><span style=\"font-size: 18px;\"><span style=\"font-weight: 400;\">GDVS uses Unite Us\u2019 Population Insights and Self Sufficiency Scores to power multi-tiered outreach campaigns, proactively identifying and engaging at-risk Veterans before crises emerge.<\/span><\/span>\r\n\r\n<img class=\"alignleft wp-image-11239\" src=\"https:\/\/uniteus.com\/wp-content\/uploads\/2026\/01\/Technology.png\" alt=\"\" width=\"50\" height=\"49\" \/><span style=\"font-size: 18px;\"><span style=\"font-weight: 400;\">Data-driven outreach has reached 5,000 individuals and meaningfully engaged 750+ Veterans and family members, improving access to housing, food, behavioral health, and financial resources.<\/span><\/span>\r\n\r\n<img class=\"alignleft wp-image-11238\" src=\"https:\/\/uniteus.com\/wp-content\/uploads\/2026\/01\/Data.png\" alt=\"\" width=\"50\" height=\"49\" \/><span style=\"font-size: 18px;\"><span style=\"font-weight: 400;\">A coordinated, closed-loop referral network, spanning state agencies and community partners, drives down referral acceptance times and increases resolution rates, rebuilding trust and reducing administrative burden for staff.<\/span><\/span>\r\n<span style=\"color: #24205b;\">.<\/span>","takeaways":null,"text":"<h3><\/h3>\r\n\r\n<hr \/>\r\n\r\n<h3><\/h3>\r\n<h3>Key Results<\/h3>","tiles":[{"header":"5,000","text":"Veterans targeted with proactive outreach"},{"header":"<12 hour","text":"average referral acceptance time"},{"header":"95%+","text":"referral resolution rate"}]},{"acf_fc_layout":"wysiwyg","_acfe_flexible_layout_title":null,"_acfe_flexible_toggle":null,"id":"background","wysiwyg":"<span style=\"color: #ffffff;\">.<\/span>\r\n<h2>The Background: Building a Modern Support System for Georgia Veterans<\/h2>\r\n<span style=\"font-weight: 400;\">The <\/span><a href=\"https:\/\/veterans.georgia.gov\/\"><b>Georgia Department of Veterans Service (GDVS)<\/b><\/a><span style=\"font-weight: 400;\"> is dedicated to serving more than 700,000 Veterans and their families across the state. Its mission is to deliver the highest quality of care, advocacy, and support as Veterans transition from military to civilian life. From benefits counseling and claims assistance to education and employment programs, GDVS has long been a trusted ally for Georgia\u2019s Veteran community.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">By partnering with Unite Us, GDVS has modernized its outreach and coordination strategies so that Veterans, their families, and caregivers can easily access critical health, housing, employment, and financial resources when they need them most.<\/span>\r\n\r\n<hr \/>\r\n\r\n&nbsp;\r\n<h2><img class=\"alignright wp-image-11688\" src=\"https:\/\/uniteus.com\/wp-content\/uploads\/2026\/01\/veteran-collage-GDVS_v2.jpg\" alt=\"\" width=\"350\" height=\"276\" \/>The Challenge: Reaching Veterans Before Their Needs Escalate<\/h2>\r\n<span style=\"font-weight: 400;\">V<\/span><span style=\"font-weight: 400;\">eterans and their support systems often face overlapping challenges: navigating benefits systems, securing employment, addressing mental health concerns, and accessing quality healthcare. Barriers like transportation, lack of internet access, and housing instability make these needs even harder to meet.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">GDVS leaders recognized a persistent challenge: many Veterans simply didn\u2019t know where to go or how to ask for help. GDVS needed a coordinated system that could both streamline interagency collaboration and <b>proactively engage Veterans before challenges escalated into crises.<\/b><\/span>"},{"acf_fc_layout":"wysiwyg","_acfe_flexible_layout_title":null,"_acfe_flexible_toggle":null,"id":"","wysiwyg":"&nbsp;\r\n\r\n<hr \/>\r\n\r\n&nbsp;\r\n<h2>The Solution: Powering Proactive, Predictive Veteran Support<\/h2>\r\n<span style=\"font-weight: 400;\">To address these challenges, GDVS partnered with <\/span><b>Unite Us<\/b><span style=\"font-weight: 400;\"> in 2022 to transform how care and support are delivered statewide. Through <\/span><a href=\"https:\/\/uniteus.com\/products\/closed-loop-referral-system\/\"><span style=\"font-weight: 400;\">Unite Us\u2019 platform<\/span><\/a><span style=\"font-weight: 400;\">, GDVS is:<\/span>\r\n<ul>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Leveraging predictive analytics to drive more effective outreach:<\/b><span style=\"font-weight: 400;\"> Using Unite Us\u2019 <\/span><b><i><a href=\"https:\/\/uniteus.com\/products\/social-care-data\/\">Population Insights<\/a>,<\/i><\/b><span style=\"font-weight: 400;\"> vulnerable Veterans are proactively connected to necessary services.<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Coordinating care seamlessly:<\/b><span style=\"font-weight: 400;\"> Direct, trackable referrals are made to trusted partners, so that Veterans receive timely, high-quality support.<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Strengthening interagency collaboration:<\/b><span style=\"font-weight: 400;\"> This partnership breaks down silos between agencies and community-based organizations so Veterans experience a true \u201cno wrong door\u201d when seeking support.<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Demonstrating mission-driven accountability:<\/b><span style=\"font-weight: 400;\"> GDVS differentiates itself by prioritizing accountability, delivering comprehensive wraparound services, and fostering transparent partnerships that put Veterans\u2019 well-being first.<\/span><\/li>\r\n<\/ul>"},{"acf_fc_layout":"spotlight","_acfe_flexible_layout_title":null,"_acfe_flexible_toggle":null,"id":"","background_image":11357,"disable_overlay":true,"pill_text":"","button":"","text":"<span style=\"font-size: 20px;\"><a href=\"https:\/\/youtu.be\/AEWrINaCfgU\" target=\"_blank\" rel=\"noopener\"><img class=\"alignright wp-image-11617\" src=\"https:\/\/uniteus.com\/wp-content\/uploads\/2026\/01\/patricia-v1.png\" alt=\"\" width=\"400\" height=\"288\" \/><\/a>\"It [Unite Us] has transformed the way we manage complex cases by allowing us to see real-time progress and outcomes, ultimately improving both our efficiency and the Veteran\u2019s experience.\u201d<\/span>\r\n<div style=\"font-size: 14px; line-height: 1.4;\">\r\n<div style=\"margin: 0 0 4px 0;\"><strong>- Dr. Patricia Ross,<\/strong> Commissioner of the Georgia Department of Veterans Service<\/div>\r\n&nbsp;\r\n\r\n<\/div>\r\n<div><a class=\"button action-button button-id-0 flex items-center gap-3 button-solid-purple\" href=\"https:\/\/youtu.be\/AEWrINaCfgU\" target=\"_blank\" rel=\"noopener\">Watch the Full Testimonial<\/a><\/div>"},{"acf_fc_layout":"wysiwyg","_acfe_flexible_layout_title":null,"_acfe_flexible_toggle":null,"id":"impact","wysiwyg":"<hr \/>\r\n\r\n&nbsp;\r\n<h2><img class=\"alignright wp-image-11631\" src=\"https:\/\/uniteus.com\/wp-content\/uploads\/2026\/01\/SSS_Workflow.gif\" alt=\"\" width=\"400\" height=\"400\" \/>The Impact: Proactive, Data-Driven Outreach at Scale<\/h2>\r\n<span style=\"font-weight: 400;\">Using <\/span><b>Unite Us\u2019 <\/b><a href=\"https:\/\/uniteus.com\/products\/social-care-data\/\"><b>Population Insights<\/b><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/uniteus.com\/solutions\/self-sufficiency-score\/\"><b>Self Sufficiency Scores<\/b><\/a><span style=\"font-weight: 400;\">, GDVS launched <\/span><b>multiple data-informed, multi-tiered outreach campaigns<\/b><span style=\"font-weight: 400;\"> through the <\/span><b>Unite Georgia Care Coordination initiative<\/b><span style=\"font-weight: 400;\">. An industry standard, Unite Us\u2019 Self Sufficiency Score plays a critical role in identifying which Veterans are most in need of proactive outreach. By translating complex social, economic, and environmental factors into a single stability indicator, the score highlights individuals whose needs are likely to escalate\u2014and those who may not otherwise seek help on their own.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Individuals identified as vulnerable are then contacted as part of the proactive campaigns, enabling GDVS to reach previously underserved Veteran populations across the state and quickly meet urgent needs such as housing, food insecurity, employment, and behavioral health.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Each campaign leverages predictive analytics to identify at-risk individuals and uses personalized messaging to deliver support proactively, ensuring no Veteran is left unseen or unsupported. As a result of this proactive outreach, <\/span><b>5,000 total Veterans<\/b><span style=\"font-weight: 400;\"> were strategically targeted, and <\/span><b>750+ Veterans<\/b><span style=\"font-weight: 400;\"> engaged with the campaign.\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400;\">These campaigns consistently achieve strong engagement and meaningful connections with hard-to-reach populations, demonstrating that personalized, data-driven communication is key to rebuilding trust and driving real outcomes.<\/span>\r\n<h3>Key Results<\/h3>\r\n<span style=\"font-weight: 400;\">The partnership between GDVS and Unite Us has redefined how Georgia supports its Veteran community:<\/span>\r\n<ul>\r\n \t<li><b>Increased Awareness: 5,000 <\/b><span style=\"font-weight: 400;\">Veterans made aware of GDVS services and the opportunity to request assistance.<\/span><\/li>\r\n \t<li><b>Proactive Engagement: 750+<\/b><span style=\"font-weight: 400;\"> Veterans and families meaningfully engaged with the outreach, responding via text or taking a phone consultation with the Unite Us Care Coordination team\u00a0<\/span><\/li>\r\n \t<li><b>Greater Accessibility:<\/b> <b>Veterans of all backgrounds <\/b><span style=\"font-weight: 400;\">can access services without exclusionary criteria or eligibility barriers.<\/span><\/li>\r\n \t<li><b>Efficiency Gains:<\/b><span style=\"font-weight: 400;\"> Average referral acceptance time has dropped to <\/span><b>under 12 hours<\/b><span style=\"font-weight: 400;\">, while resolution rates remain <\/span><b>above 95%<\/b><span style=\"font-weight: 400;\">, reducing delays and administrative burden.<\/span><\/li>\r\n \t<li><b>Increased Trust:<\/b><span style=\"font-weight: 400;\"> Veterans who may have previously distrusted the system <\/span><b>now engage confidently<\/b><span style=\"font-weight: 400;\">, knowing referrals connect them to vetted, accountable partners.<\/span><\/li>\r\n \t<li><b>Whole-Person Wellness:<\/b><span style=\"font-weight: 400;\"> Veterans <\/span><b>achieve greater self-sufficiency<\/b><span style=\"font-weight: 400;\"> through access to benefits and essential supports, building long-term stability and independence.<\/span><\/li>\r\n \t<li><b>Targeted Interventions:<\/b><span style=\"font-weight: 400;\"> Veterans\u2019 most pressing needs, including food insecurity, housing and shelter, and utilities, were identified and addressed through targeted outreach efforts.<\/span><\/li>\r\n<\/ul>"},{"acf_fc_layout":"spotlight","_acfe_flexible_layout_title":null,"_acfe_flexible_toggle":null,"id":"","background_image":11357,"disable_overlay":true,"pill_text":"","button":"","text":"<h3><b><img class=\"alignright wp-image-11695\" src=\"https:\/\/uniteus.com\/wp-content\/uploads\/2026\/01\/Vet-Connectv3.png\" alt=\"\" width=\"150\" height=\"293\" \/>Proactive Outreach in Practice: Addressing Loneliness During the Holiday Season<\/b><\/h3>\r\n<span style=\"font-weight: 400;\">Knowing that Veterans experience higher rates of loneliness than the general population, GDVS has prioritized proactive outreach efforts, especially during times when feelings of isolation can intensify, such as the holidays. Using Population Insights to identify Veterans at the highest risk of social isolation, GDVS launched targeted campaigns designed to foster connection and reduce barriers to support.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Each outreach effort aims to remind Veterans that they are not forgotten and that community resources, social support, and meaningful human interaction are within reach, even during the most challenging times of the year.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Using Unite Us predictive data to identify those most at risk, more than 1,000 Veterans were targeted and proactively outreached through anti-loneliness initiatives, making this one of the department\u2019s most successful data-driven strategies for supporting vulnerable communities. As GDVS prepares for a future third campaign, insights from earlier rounds will continue to elevate and refine how the team reaches and engages Veterans who need connection most.<\/span>"},{"acf_fc_layout":"wysiwyg","_acfe_flexible_layout_title":null,"_acfe_flexible_toggle":null,"id":"","wysiwyg":"<hr \/>\r\n\r\n&nbsp;\r\n<h2><img class=\"alignright wp-image-11375\" src=\"https:\/\/uniteus.com\/wp-content\/uploads\/2026\/01\/veteran-thumbnail-v3.png\" alt=\"\" width=\"200\" height=\"186\" \/>Looking Forward<\/h2>\r\n<span style=\"font-weight: 400;\">T<\/span><span style=\"font-weight: 400;\">he partnership between GDVS and Unite Us demonstrates the power of coordinated, data-driven care at scale. By combining <\/span><b>predictive analytics with proactive engagement<\/b><span style=\"font-weight: 400;\">, GDVS is redefining what Veteran support looks like in the 21st century.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Looking ahead, GDVS plans to expand its proactive outreach efforts, strengthen employment pathways for transitioning service members, and deepen collaboration with local partners. With Unite Us as a long-term ally, GDVS aims to <\/span><b>reduce unemployment, increase benefits utilization, and foster long-term self-sufficiency for Veterans across Georgia.<\/b>\r\n\r\n<span style=\"font-weight: 400;\">The future of Veteran care in Georgia is <b>collaborative, data-driven, and accessible<\/b>\u2014empowering Veterans to thrive\u2014and GDVS is leading the way.<\/span>\r\n\r\n&nbsp;"},{"acf_fc_layout":"blockquote","_acfe_flexible_layout_title":null,"_acfe_flexible_toggle":null,"id":"","text":"\"Unite Us has significantly enhanced our ability to provide coordinated care. Through the platform, we can make direct, trackable referrals to trusted partner organizations, ensuring that Veterans and their families receive timely support.\"\r\n\r\n<span style=\"color: #216cff;\"><strong>\u00a0Dr. Patricia Ross, <\/strong><\/span>Commissioner of the Georgia Department of Veterans Service"},{"acf_fc_layout":"buttons","_acfe_flexible_layout_title":null,"_acfe_flexible_toggle":null,"action_buttons":null}]},"webinar_components":{"components":null,"speakers":{"speaker_heading":"Speakers","all_speakers":null},"organizations":{"organization_heading":"Organizations","all_organizations":null}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How GDVS Improved Statewide Care Coordination for Veterans<\/title>\n<meta name=\"description\" content=\"Partnering with Unite Us, GDVS improved statewide care coordination for Veterans through predictive analytics, proactive engagement, and 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