{"id":8676,"date":"2025-05-20T15:43:01","date_gmt":"2025-05-20T19:43:01","guid":{"rendered":"https:\/\/uniteustailstg.wpengine.com\/?p=8676"},"modified":"2026-04-08T13:39:51","modified_gmt":"2026-04-08T17:39:51","slug":"how-ballad-health-saves-68-80-per-patient-per-month-by-reducing-ed-utilization-with-unite-us","status":"publish","type":"post","link":"https:\/\/uniteus.com\/case-study\/reducing-ed-utilization-at-ballad-health\/","title":{"rendered":"How Ballad Health Reduces ED Utilization by Nearly 25% and Saves $68.80 PMPM"},"content":{"rendered":"<p>Ballad Health, in collaboration with the Virginia Department of Health and the Virginia Hospital &amp; Healthcare Association (VHHA), successfully implemented Unite Us\u2019 closed-loop referral system to address non-medical needs and reduce emergency department (ED) visits. This led to a 16.2% reduction in overall ED utilization and a 24.8% reduction in ED utilization for patients engaged by community health workers (CHWs), highlighting the importance of referral technology, seamless data integration, and effective care coordination.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ballad Health, in collaboration with the Virginia Department of Health and the Virginia Hospital &amp; Healthcare Association (VHHA), successfully implemented Unite Us\u2019 closed-loop referral system to address non-medical needs and reduce emergency department (ED) visits. This led to a 16.2% reduction in overall ED utilization and a 24.8% reduction in ED utilization for patients engaged&#8230;<\/p>\n","protected":false},"author":6,"featured_media":8677,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[108],"states":[11],"topic":[84,86,88],"industry":[74],"series_name":[],"class_list":["post-8676","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","states-virginia","topic-data","topic-healthcare","topic-technology","industry-providers"],"acf":{"layout":"report","gated_page":{"":null,"title":"","featured_image":null,"description":"","form_title":"Fill out the form to download the white paper.","code_editor":"","title_2":"","description_2":"","embeds":null,"display_cta_button":true,"button_text":"Download the White Paper"},"columns":null,"download_page":{"document":""},"reports_component":{"components":[{"acf_fc_layout":"buttons","_acfe_flexible_layout_title":null,"_acfe_flexible_toggle":null,"action_buttons":[{"name":"Read the Case Study","style":"button-solid","link_type":"external","page_link":null,"link":"#background","icon":"down-caret","is_blank":false,"background_color":"","text_color":"","background_color_hover":"","text_color_hover":""},{"name":"Download the Case Study","style":"button-hollow","link_type":"external","page_link":null,"link":"https:\/\/uniteus.com\/document\/how-ballad-health-reduces-ed-utilization-by-nearly-25-and-saves-68-80-pmpm\/","icon":"download","is_blank":false,"background_color":"","text_color":"","background_color_hover":"","text_color_hover":""}]},{"acf_fc_layout":"key_takeaways","_acfe_flexible_layout_title":null,"_acfe_flexible_toggle":null,"id":"","menu_label":"","header":"<h2>Key Takeaways<\/h2>\r\n<h3>In this report, you\u2019ll learn how:<\/h3>","takeaways":[{"icon":"desktop-computer","text":"Investing in infrastructure can significantly reduce healthcare costs and improve patient outcomes."},{"icon":"data","text":"Data integration and cross-sector collaboration are key for measuring the impact of community interventions on ED utilization."},{"icon":"network","text":"Community Health Workers (CHWs) are essential in bridging the gap between clinical care and non-clinical community-based services."},{"icon":"globe-website","text":"Closed-loop referrals enable better transparency, efficiency, and outcomes for providers and patients alike."}],"text":"<h3><\/h3>\r\n\r\n<hr \/>\r\n\r\n<h3><\/h3>\r\n<h3>Key Results<\/h3>","tiles":[{"header":"8.5%","text":"reduction in the number of patients visiting the ED."},{"header":"59%","text":"of these patients having been insured by Medicaid."},{"header":"16.2%","text":"average decrease in ED visits for patients in the six months following a referral."},{"header":"24.8%","text":"average decrease in ED visits for patients engaged by Ballad Health CHWs in the six months following a referral."},{"header":"$825K","text":"in estimated annualized cost savings per 1,000 patients."},{"header":"$68.8","text":"per patient per month in estimated savings, based on reduced ED utilization."}]},{"acf_fc_layout":"wysiwyg","_acfe_flexible_layout_title":null,"_acfe_flexible_toggle":null,"id":"background","wysiwyg":"&nbsp;\r\n<h2>Background<\/h2>\r\n<a href=\"https:\/\/www.balladhealth.org\/\">Ballad Health<\/a> is an integrated community health improvement organization serving Northeast Tennessee, Southwest Virginia, and parts of North Carolina and Kentucky. Built \u201cwith community effort\u201d and \u201cdesigned to meet local needs,\u201d\u00a0 Ballad Health operates 20 hospitals, along with post-acute care, behavioral health services, and a multi-specialty group of physician practices.\r\n\r\nIn 2020, the <a href=\"https:\/\/www.vdh.virginia.gov\/\">Virginia Department of Health (VDH)<\/a> invested in the creation of the <a href=\"https:\/\/uniteus.com\/press\/virginia-to-partner-with-unite-us-to-create-statewide-infrastructure-connecting-health-and-social-services-3\/\">Unite Virginia<\/a> network - a statewide referral network launched in partnership with the <a href=\"https:\/\/vhha.com\/\">Virginia Hospital &amp; Healthcare Association (VHHA<\/a>) and powered by Unite Us\u2019 closed-loop referral technology. Unite Virginia was designed to connect government, provider, and community partners across the Commonwealth\u2014and since its inception, the network has connected <b>over 66,000 Virginians <\/b>to vital community services."},{"acf_fc_layout":"blockquote","_acfe_flexible_layout_title":null,"_acfe_flexible_toggle":null,"id":"","text":"\u201cBridging the gaps between health and community care is critical to ensuring health and safety for all Virginians. Through use of this framework, many local partners have provided essential services to Virginians in need, which is helping to reimagine how whole-person care can be delivered across the Commonwealth.\u201d\r\n\r\n<span style=\"color: #216cff;\"><strong>Reisa Sloce,<\/strong> District Director, <\/span>Virginia Department of Health, LENOWISCO and Cumberland Plateau Health Districts"},{"acf_fc_layout":"wysiwyg","_acfe_flexible_layout_title":null,"_acfe_flexible_toggle":null,"id":"","wysiwyg":"<h3><span style=\"color: #216cff;\">Partners<\/span><\/h3>\r\n<strong data-wp-editing=\"1\"><img class=\"alignleft wp-image-8689\" src=\"https:\/\/uniteus.com\/wp-content\/uploads\/2025\/05\/1-VDH-logo-1-400x118.png\" alt=\"\" width=\"180\" height=\"53\" \/>The Virginia Department of Health<\/strong> (VDH) is dedicated to protecting and promoting the health of Virginians. The VDH is made up of a statewide Central Office in Richmond and 35 local health districts. (<a href=\"http:\/\/vdh.virginia.gov\">vdh.virginia.gov)<\/a>\r\n\r\n&nbsp;\r\n\r\n<strong><img class=\"alignleft wp-image-8687\" src=\"https:\/\/uniteus.com\/wp-content\/uploads\/2025\/05\/1-Ballad-logo-1-400x124.png\" alt=\"\" width=\"180\" height=\"56\" \/>Ballad Health<\/strong> is an integrated community health improvement organization serving 29 counties of the Appalachian Highlands in Northeast Tennessee, Southwest Virginia, Northwest North Carolina, and Southeast Kentucky. (<a href=\"http:\/\/balladhealth.org\">balladhealth.org)<\/a>\r\n\r\n&nbsp;\r\n\r\n<strong><img class=\"alignleft wp-image-8690\" src=\"https:\/\/uniteus.com\/wp-content\/uploads\/2025\/05\/1-VHHA-logo-1-400x125.png\" alt=\"\" width=\"179\" height=\"56\" \/>The Virginia Hospital &amp; Healthcare Association<\/strong> (VHHA) is an alliance of 111 hospitals and 26 health delivery systems that develops and advocates for sound health care policy in the Commonwealth. Its mission is to achieve excellence in both healthcare &amp; health. (<a href=\"http:\/\/vhha.com\">vhha.com)<\/a>\r\n\r\n&nbsp;\r\n\r\n<img class=\"alignleft wp-image-8688\" src=\"https:\/\/uniteus.com\/wp-content\/uploads\/2025\/05\/1-IPHI-logo-1-400x160.png\" alt=\"\" width=\"180\" height=\"72\" \/>This work was supported in part by the <strong>Institute for Public Health Innovation<\/strong> (IPHI) CHWs for a Healthy VA Initiative, funded by the Centers for Disease Control and Prevention. IPHI is a nonprofit that adds capacity to the public health system in the District of Columbia, Maryland, and Virginia. (<a href=\"http:\/\/institutephi.org\">institutephi.org)<\/a>\r\n\r\n<hr \/>\r\n\r\n&nbsp;\r\n<h2>Challenge<\/h2>\r\nIn Virginia, many patients visiting Ballad Health\u2019s emergency department (ED) faced significant health-related social needs (HRSNs) and other non-medical challenges\u2014such as food insecurity, housing instability, and lack of transportation\u2014that contributed to frequent hospital visits and ED utilization.\r\n\r\nHowever, without a centralized platform for care coordination, connecting these patients to appropriate community resources can often be a time-consuming, fragmented process, making it difficult for Community Health Workers (CHWs) to track referrals and follow-up on patient outcomes.\r\n\r\nBallad Health was one of many healthcare systems in Virginia that needed a scalable solution to streamline referrals <span style=\"font-weight: 400;\">to community-based organizations<\/span>, strengthen collaboration with community partners, and measure the impact of these efforts on ED utilization.\r\n\r\n[caption id=\"attachment_8761\" align=\"aligncenter\" width=\"1719\"]<img class=\"wp-image-8761 size-full\" src=\"https:\/\/uniteus.com\/wp-content\/uploads\/2025\/05\/challenge-v2.png\" alt=\"\" width=\"1719\" height=\"490\" \/> Mayes KD, Cash RE, Schiavoni KH, et al. Social Risk, Social Need, and Use of the Emergency Department. JAMA Netw Open. 2024;7(1):e2352365. doi:10.1001\/ jamanetworkopen.2023.52365.[\/caption]\r\n\r\n<hr \/>\r\n\r\n&nbsp;\r\n<h2>Solution<\/h2>\r\nThe creation and implementation of the Unite Virginia network gave Ballad Health and other Virginia-based healthcare providers the solution they were looking for.\r\n\r\nBallad Health, equipped a team of their community health workers (CHWs) with the Unite Us closed-loop referral system to facilitate referrals among their patient population. They aimed to reduce unnecessary ED visits and improve patient outcomes by helping patients receive the social support they needed. By integrating referral data from Unite Us\u2019 platform with ED utilization data, Ballad Health sought to determine if connecting patients to community resources such as benefits navigation, food, and housing could reduce ED visits and improve health outcomes.\r\n\r\nUsing the Unite Us platform, Ballad Health CHWs (<i>and other partners in the Unite Virginia network)<\/i> can:\r\n<ul>\r\n \t<li aria-level=\"1\">Conduct <b>standardized screenings<\/b> to assess patient needs.<\/li>\r\n \t<li aria-level=\"1\">Share a list of <b>best-fit resources<\/b> with patients based on their needs.<\/li>\r\n \t<li aria-level=\"1\">Send secure electronic <b>referrals<\/b> to accountable community-based organizations (CBOs) in the network.<\/li>\r\n \t<li aria-level=\"1\"><b>Track outcomes<\/b> to confirm that patients receive services.<\/li>\r\n \t<li aria-level=\"1\"><b>Analyze data<\/b> on social needs trends and healthcare utilization patterns.<\/li>\r\n<\/ul>\r\n\r\n<hr \/>\r\n\r\n<h2 data-wp-editing=\"1\"><\/h2>\r\n<h2 data-wp-editing=\"1\">Impact<\/h2>"},{"acf_fc_layout":"blockquote","_acfe_flexible_layout_title":null,"_acfe_flexible_toggle":null,"id":"","text":"\u201cUnite Us\u2019 closed-loop referral technology enables us to go far beyond making referrals\u2014we can securely track whether services were delivered and measure the impact in real-time. That visibility is critical. It allows our teams to close the loop on care, target interventions more effectively, and ultimately improve outcomes while reducing unnecessary ED utilization. We\u2019re not just coordinating services\u2014we\u2019re creating accountability, efficiency, and measurable change across our communities.\u201d\r\n\r\n<span style=\"color: #216cff;\"><strong>Paula Masters,<\/strong> DrPH, MPH, VP, Chief Health Disparities Officer,<\/span>\u00a0Ballad Health"},{"acf_fc_layout":"wysiwyg","_acfe_flexible_layout_title":null,"_acfe_flexible_toggle":null,"id":"","wysiwyg":"Adopting Unite Us as the infrastructure behind Ballad Health\u2019s CHW-led social care program has led to significant improvements in patient outcomes and healthcare utilization. Most significantly, the analysis shows a 16.2% <b>reduction in overall ED utilization <\/b>over six months.\r\n<h3><span style=\"color: #216cff;\">Key Results<\/span><\/h3>\r\n<ul>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>8.5% reduction<\/b><span style=\"font-weight: 400;\"> in the number of patients visiting the ED, with <\/span><b>59% of these patients having been insured by Medicaid.<\/b><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>16.2% average decrease in ED visits<\/b><span style=\"font-weight: 400;\"> for patients in the six months following a referral<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>24.8% average decrease in ED visits for patients engaged by Ballad Health CHWs<\/b><span style=\"font-weight: 400;\"> in the six months following a referra<\/span><span style=\"font-weight: 400;\">l<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>$825,000 in estimated annualized cost savings per 1,000 patients, or an estimated $68.8 pmpm savings,<\/b> based on reduced ED utilization.<\/li>\r\n<\/ul>\r\nThese results highlight the power of closed-loop referrals in <b>reducing ED utilization, decreasing costs on the healthcare system,<\/b> and <b>improving patient health outcomes <\/b>at scale.\r\n\r\n[caption id=\"attachment_8684\" align=\"aligncenter\" width=\"2560\"]<img class=\"wp-image-8684 size-full\" src=\"https:\/\/uniteus.com\/wp-content\/uploads\/2025\/05\/top-case-types-scaled.png\" alt=\"\" width=\"2560\" height=\"778\" \/> From 129.63 visits per patient-months* in the six months preceding Unite Us to 108.63 visits per 1,000 patient-months in the six months following. Patient-months are a type of measurement used in research studies to account for both the number of people in the study and the amount of time each person spends in the study.[\/caption]"},{"acf_fc_layout":"blockquote","_acfe_flexible_layout_title":null,"_acfe_flexible_toggle":null,"id":"","text":"\u201cTaking a comprehensive, team approach to meeting patients\u2019 needs is an effective strategy to help achieve improved health outcomes and avoid unnecessary medical costs. Community Health Workers are essential members of the health delivery system who are well-positioned to refer patients to support services and help them navigate clinical journeys. The results of this case study, by showing how CHW involvement benefits patients while avoiding unnecessary emergency department visits, demonstrates the value of this team approach.\u201d\r\n\r\n<span style=\"color: #216cff;\"><strong>Sean T. Connaughton,<\/strong> CEO and President,<\/span> Virginia Hospital &amp; Healthcare Association"},{"acf_fc_layout":"wysiwyg","_acfe_flexible_layout_title":null,"_acfe_flexible_toggle":null,"id":"","wysiwyg":"<hr \/>\r\n\r\n&nbsp;\r\n<h2>Lessons Learned<\/h2>\r\n<img class=\"alignright wp-image-8767\" src=\"https:\/\/uniteus.com\/wp-content\/uploads\/2025\/05\/filler-image-1-400x295.png\" alt=\"\" width=\"251\" height=\"185\" \/>Ballad Health\u2014leveraging Unite Us\u2019 technology and the robust <a href=\"https:\/\/uniteus.com\/networks\/virginia\/\">Unite Virginia network <\/a>of community-based organizations offers valuable insights for healthcare organizations looking to effectively integrate <span style=\"font-weight: 400;\">closed-loop referrals<\/span> into their daily workflows:\r\n<ol>\r\n \t<li aria-level=\"1\"><b>Data Integration and Cross-Sector Collaboration are Key to Impact Assessment:<\/b> Integrating <span style=\"font-weight: 400;\">non-clinical<\/span> data with clinical data enables health systems to measure the impact of <span style=\"font-weight: 400;\">community-based<\/span> interventions on health outcomes. Unite Us facilitates the real-time collection of information on community referrals and their outcomes. The collaborative efforts of community partners in care coordination generate community-driven data and inform decision-making and future strategies.<\/li>\r\n \t<li aria-level=\"1\"><b>Community Health Workers are Essential:<\/b> CHWs <a href=\"https:\/\/uniteus.com\/blog\/how-chw-drive-scalable-social-care-transformation\/\">play a critical role<\/a> in bridging the gap between clinical care and community based services. They provide personalized assistance, follow up with patients to confirm services are received, and help patients navigate complex healthcare and <span style=\"font-weight: 400;\">community<\/span> care systems. Investing in CHWs strengthens the connection between health systems and communities\u2014so reducing burnout by implementing scalable systems is key.<\/li>\r\n \t<li aria-level=\"1\"><b>Closed-Loop Referrals Drive Better Outcomes:<\/b> Tracking what happens after a referral is sent and measuring patient outcomes is crucial for success. This transparency helps address gaps in care so that social needs are effectively met.<\/li>\r\n \t<li aria-level=\"1\"><b>Efficient Infrastructure Reduces the Cost of Care without Reducing Services:<\/b> Reducing ED visits through technology not only improves patient health but also generates significant cost savings for health systems. By centralizing and streamlining care coordination, healthcare systems can prevent avoidable hospitalizations, lower overall healthcare costs, increase capacity, and improve patient outcomes\u2014all without reducing program or service availability.<\/li>\r\n<\/ol>"},{"acf_fc_layout":"blockquote","_acfe_flexible_layout_title":null,"_acfe_flexible_toggle":null,"id":"","text":"\u201cThis study highlights the power of community health workers and technology to improve patient outcomes and deliver significant cost savings. It shows the lasting impact of community collaboration and innovation.\u201d\r\n\r\n<span style=\"color: #216cff;\"><strong>Paula Masters,<\/strong> DrPH, MPH, VP, Chief Health Disparities Officer,<\/span>\u00a0Ballad Health"},{"acf_fc_layout":"wysiwyg","_acfe_flexible_layout_title":null,"_acfe_flexible_toggle":null,"id":"","wysiwyg":"Ballad Health\u2019s experience demonstrates that investing in technology can lead to measurable improvements in patient outcomes and cost efficiency.\r\n\r\n&nbsp;\r\n\r\n<hr \/>\r\n\r\n&nbsp;\r\n\r\n<img class=\"wp-image-12185 alignleft\" src=\"https:\/\/uniteus.com\/wp-content\/uploads\/2025\/05\/ballad-casestudy-small-CTA-v2.jpg\" alt=\"\" width=\"275\" height=\"250\" \/>\r\n<h2>Download the Ballad Health Case Study<\/h2>\r\n<span style=\"font-size: 18px;\">Download the full case study to explore how closed-loop referrals, community health workers, and integrated data can drive real outcomes\u2014lower costs, fewer avoidable ED visits, and better patient care.<\/span>\r\n\r\n<a class=\"button-solid button\" href=\"https:\/\/uniteus.com\/document\/how-ballad-health-reduces-ed-utilization-by-nearly-25-and-saves-68-80-pmpm\/\" rel=\"noopener\">Download the Case Study<\/a> \u00a0\u00a0<a class=\"button button-hollow\" href=\"https:\/\/uniteus.com\/networks\/virginia\">Learn More About Unite Virginia<\/a>"}]},"webinar_components":{"components":null,"speakers":{"speaker_heading":"Speakers","all_speakers":null},"organizations":{"organization_heading":"Organizations","all_organizations":null}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Ballad Health Saves $68.80 PMPM by Reducing ED Utilization with Unite Us<\/title>\n<meta name=\"description\" content=\"See how Ballad Health is using Unite Virginia, a statewide coordinated care network, to reduce ED readmissions by nearly 25% and save $68.80 PMPM.\" \/>\n<meta name=\"robots\" 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